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Pyro

Pyro Systems is a marketing automation and customer experience platform specifically tailored for the beauty and wellness industry. The platform leverages WhatsApp, one of the most personal and widely used communication tools, to automate appointment reminders, personalized marketing, and customer follow-ups. Developed independently, this project is designed to meet the unique needs of beauty businesses, where personalization is paramount.

DELIVERABLE

Marketing automation mobile app

SETTING

Developed independently

TIMELINE

2 weeks

The Problem

Beauty and wellness businesses, particularly small and medium-sized salons and spas, struggle with managing customer retention and personalized engagement. They lack tools that enable personalized communication at scale, which leads to lost revenue due to missed opportunities in customer follow-ups and loyalty-building.

The solution

Pyro provides an innovative platform that automates customer engagement through WhatsApp, facilitating personalized communication at scale. By enabling salons to automate appointment reminders, tailored marketing campaigns, and follow-up messages, Pyro helps beauty and wellness businesses strengthen client relationships, enhance customer loyalty, and significantly reduce manual administrative tasks.

Users’ key challenges

  1. Limited understanding of how to use available platforms (like WhatsApp) effectively for business purposes.

  2. Difficulty in maintaining personalized, consistent communication with clients, which affects customer retention.

  3. High dependency on manual reminders.

Pyro can help with that

Pyro tracks key metrics like new customer growth and customer retention over time, helping businesses monitor their progress easily. Unlike many DIY automation tools, Pyro offers ready-made automations tailored specifically for beauty and wellness businesses. Users can set up automations like appointment reminders and personalized follow-ups quickly by simply answering a few questions. Pyro also provides daily tips and marketing ideas, giving businesses the guidance they need to make the most of the platform and stay competitive with minimal effort.

Automate with ease

Pyro helps businesses easily automate appointment confirmations, reminders, and online reputation management using a set of pre-built automations tailored for beauty and wellness. These automations are quick to set up, requiring only basic input from the user. Pyro streamlines key tasks like requesting client reviews, making it simple for businesses to enhance customer engagement and maintain a positive online presence effortlessly.

Pyro knows your customers

Pyro gathers customer data to create detailed profiles based on preferences and characteristics like hair type or service history. This allows businesses to send personalized promotions, such as curly hair treatments for specific clients, as well as automate special offers, like birthday offers or "We Miss You" texts to re-engage customers who haven not visited in a while. With Pyro, businesses can easily maintain personal connections and boost customer loyalty without extra effort.

Why WhatsApp?

  • WhatsApp offers high open rates.

  • WhatsApp is widely used for personal communication, which aligns perfectly with the personal nature of beauty and wellness services. Clients are accustomed to using it for everyday interactions, so businesses using it can create a more intimate, trusted relationship​.

  • Despite its effectiveness, WhatsApp remains underutilized as a marketing tool in beauty and wellness, offering a unique opportunity for businesses to differentiate themselves